What I didn't realize at the time was how much attention the raven would get after-the-fact as one of the showpiece images of the competition on their marketing and merchandise campaigns. I recently got this email from friends vacationing in London, England from British Columbia:
"We're in the middle of our European tour and are staying in London for
couple of weeks. We've seen John's puffy raven absolutely all over the
town, there are huge pictures in the tube and they're in all sorts of
different places. We went to see the exhibition at the Natural History
Museum and it was amazing. And the raven seems to be the biggest hit -
they have created all sorts of merchandise with that image (hope you're
getting some royalties!). We saw notebooks, bags, stickers, postcards,
fridge magnets, calendars,puzzles and even an iPhone screen cover. I
can't even remember all the stuff they had at the museum store."
"Fluff-Up" is apparently featured on billboards all over London, England promoting the exhibition
The sign for the shop at the Natural History Museum
The Natural History Museum shop
For those of you that aren't lucky enough to be in England to visit the exhibition at the Natural History Museum, you can also catch it at the Royal British Columbia Museum in Victoria, BC for the next few months.